Visitor Engagement

Celebrate and promote your clients phone calls and contact forms.

 

 

​With our new IVR feature, each call can be properly directed, addressed and record for quality purposes. If your client is struggling with their intake process, take the time to review these calls with your them and strengthen their process.

​Call Monitoring ​  

 

 

​We can track phone calls and forms – this not only allows us to attribute leads to our campaigns, but it also allows you to monitor your clients success each day.

 

​Did you notice a long phone call? Ask your client about it! Being interested and keeping a solid relationship with our clients is priority one.

​Call Tracking ​  

 

​be Interested ​  

Getting Found

Both onsite and offsite SEO can make or break your clients opportunity to be found online. Through smart and fresh content, regular site maintenance and consistent directory listings, your client can climb their way to the top. These efforts, in conjunction with paid advertising, is guaranteed to grow your clients online footprint.

Engaging the SMS

Effective marketing strategies using the Scorpion Marketing System.  Walk your client through our SMS dashboard and emphasize its value to both you and your client. It’s important to remind clients of the following:

Lead Quality & Volume

Consistent communication with your clients will allow you to determine whether or not the volume of leads and their quality are in their best interest. An Electric Company will expect enough good leads to fill up their technicians schedules throughout the week so it’s important to make sure we accomplish this.

Let’s review some key points you need to be aware of to help our your clients:

Preferred Jobs and Services

 

Is the client happy with the work that we’re sending them?

Lead Expectations

 

Are we hitting our numbers? If so, can we continue to grow their business by up-selling and expanding their owned territory?

Job Value Information

 

Are those jobs worth enough to warrant their investment?

Reputation Management
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Reviews are extremely important for any and all home service verticals. Most users tend to refer to major review sites in order to qualify companies that they’ve researched or are interested in contacting for service. There are a number of review sites online that cater specifically to users searching just for household electrician services.

Routinely Sending Lists of Retained Clients
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This is how your paid advertising team will be able to determine the overall success of their campaign. By matching up their retainers with our advertising efforts, we can evaluate a client’s cost per acquisition. This data allows your advertising team to know whether or not the leads produced are actually converting into acquisitions. Using this data, they can determine what locations are driving the right traffic, which campaigns are driving that traffic and, as a result, what particular ad groups, etc. are the driving force behind their success. This, alongside other factors worth consideration, are what will promote the ultimate success of a campaign.

Categorizing Leads
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This is our client's opportunity to tell us how we’re doing. With their input, we can refine and focus their campaigns to attract the right traffic at the right cost. This is an essential and ongoing piece of data that your paid advertising team will benefit from. By using gathering this data from our clients, your team can determine if the money being spent is both efficient and effective.

Closing Notes